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The unmatched competitive advantages of affiliation.  For instance RE/MAX rated: 
 No. 1    • No. 1 in market share.
     • No. 1 in agent productivity.
     • No. 1 in brand name awareness.
     • No. 1 in advertising.
     • No. 1 in lead generation.
     • No. 1 in professional education.
     • No. 1 in the minds of buyers and sellers.

received two awards from J.D. Power and Associates this last July for generating the highest overall satisfaction among buyers and sellers. That’s quite an honor, especially at a time when transactions can be so complex, time-consuming and frustrating for the people involved. The fact that our Sales Associates’ efforts were recognized by both groups of consumers made the achievement doubly impressive.

Just last week,  received tremendously positive rates from an extensive consumer survey conducted by Synovate, one of the leading researchers in the field. The results where a reflection of how we rate in the eyes of consumers.  In the end it is clear that Brand affiliation matters, consumers know and trust more than any other national franchise, and industry-leading awareness generates additional leads and business for our Associates.  That’s powerful stuff, especially these days.

Here are just a few particulars from this survey:

  • Bal15• In unaided awareness, 34% of the consumers mentioned as "top of mind." That number easily beat Century 21 (25%), was triple Coldwell Banker (11%) and was 10 times better than Prudential (4%) and Keller Williams (3%). Overall, 95% of the survey participants were aware of the RE/MAX name. Not to single anyone out, but less than 50% of the consumers even knew Keller Williams existed.
  • • Similarly, 30% of the consumers recalled seeing or hearing a ad recently, a figure triple that of Century 21 (12%), six times greater than Coldwell Banker (5%), 15 times greater than Prudential (2%) and 30 times greater than Keller Williams (1%).
  • • When asked what brand they would most likely consider if buying or selling in the next two years, 28% of the consumers chose . Only Coldwell Banker and Century 21 scored in double digits, and the figure nearly quadrupled the results of Prudential and Keller Williams.

There is plenty more gold within this study ( is the brand consumers would most likely recommend to a friend or relative, for instance, and "company image" is the leading reason sellers choose a agent), and our creative team will be developing materials for you to use.

continues to be the best option for the industry’s most capable agents. We are the No. 1 brand in real estate.

to see how you can have the team and Name work for you.